…managing director Alex Trimper described a time of highs and lows in the past year. The lockdown order and drop-off in pedestrian traffic dealt a real blow to the arts scene, he recalled.
“A lot of people went into sheer panic, not getting walk-in traffic,” Trimper said. The new reality led to him to reassess every aspect of his business and strive for resourceful workarounds to the absence of in-store events and face-to-face interactions.
The gallery started running short videos of artists it features in front of the business, to engage art lovers. It worked to sharpen its appeal on high-end retail platforms such as… Continue Reading